Top CRMs for Nonprofits: Features and Pricing Compared

Nonprofit organizations often struggle with limited resources, making it essential to adopt effective Customer Relationship Management (CRM) systems tailored specifically for their unique needs. An appropriate CRM helps streamline operations, manage donor relationships, and enhance fundraising efforts. Here, we delve into some of the top CRMs for nonprofits, comparing their features and pricing to aid in your decision-making process.

1. Salesforce for Nonprofits

Features:

Customizable Dashboards: Offers customizable dashboards where organizations can track metrics related to donations, outreach, and engagement.
Grant Management: Built-in features to apply, track, and report on grants streamline fundraising efforts.
Integration Capabilities: Easily integrates with various third-party applications, allowing seamless data flow.
Community Engagement Tools: Enables nonprofits to create online portals for volunteers, donors, and beneficiaries.
Reports & Analytics: Advanced reporting capabilities with customizable reports help organizations analyze their data effectively.

Pricing:
Salesforce for Nonprofits offers a free version called the Nonprofit Success Pack (NPSP) for organizations with limited budgets. For advanced features, plans start around $36 per user per month. Higher-tier editions, such as the Enterprise edition, can exceed $300 per user per month.

2. Bloomerang

Features:

Donor Management: Focuses on donor retention with tools for tracking interactions and engagement history.
Email Marketing: In-built email marketing features for segmenting donors and sending targeted campaigns.
Fundraising Tools: Provides customizable donation pages and peer-to-peer fundraising tools.
Reporting: User-friendly reporting system that gives insights into donor behavior and fundraising success.
Customer Support: Known for its excellent customer support, providing training, webinars, and resources.

Pricing:
Bloomerang offers a subscription model, starting at approximately $99 for the basic plan for up to 1,000 contacts. Prices increase based on the number of contacts, with comprehensive plans for larger organizations costing up to $1,500 annually.

3. NeonCRM

Features:

Comprehensive Fundraising Tools: Includes donor management, event management, and membership management.
Email Integration: Connects with email platforms for easy communication and donor outreach.
Customizable Forms: Enables nonprofits to create tailored forms for donations, event registrations, and surveys.
Reports & Analytics: Features robust analytics tools to visualize data and improve decision-making.
Integrative Capabilities: Integrates with various applications and tools, including Quickbooks and Mailchimp.

Pricing:
NeonCRM’s pricing starts from $50 per month for basic features, scaling up to over $250 for advanced capabilities. Organizations can also benefit from volume pricing depending on their size and needs.

4. DonorPerfect

Features:

Donation Tracking: Facilitates real-time tracking of donations and event registrations.
Campaign Management: Tools to create, manage, and analyze fundraising campaigns efficiently.
Customization: Flexible customization options to adapt the interface and features to fit your organization’s requirements.
Recurring Donations: Easily set up and manage recurring donations, generating ongoing support.
Comprehensive Reports: In-depth reports for fundraising progress and donor activity.

Pricing:
DonorPerfect operates on a subscription basis, starting at approximately $89 per month for small organizations. As your organization grows, custom pricing options are available, with higher tiers providing more complex functionalities.

5. Kindful

Features:

User-Friendly Interface: Known for its intuitive design, making it easy for staff and volunteers to use.
Donor Management: Centralizes all donor information for easy access and management.
Donation Forms: Customizable and mobile-optimized donation forms to enhance user experience.
Integration: Works well with various tools like Mailchimp, Quickbooks, and Facebook.
Engagement Tracking: Monitors donor engagement through various touchpoints to enhance relationship-building.

Pricing:
Kindful has a simple pricing structure, starting at $100 per month for basic features, scaling with the number of contacts as your organization grows. Higher levels bring additional functionalities, often reaching upwards of $300 per month.

6. Agile CRM

Features:

Contact Management: Helps manage contacts efficiently, allowing for segmentation of donors, volunteers, and stakeholders.
Email Automation: Features automated email workflows for ongoing donor engagement.
Social Media Tools: Integration with social networks to track interactions and outreach.
Sales & Reporting Tools: Offers comprehensive reporting tools for analyzing fundraising campaigns.
Mobile App: Provides a mobile application for on-the-go access and management.

Pricing:
Agile CRM offers a free tier limited to 10 users and basic features. Paid plans start from $8.99 per user per month, with additional features available in higher tiers for around $25 per user per month.

7. Wild Apricot

Features:

Membership Management: Tailored tools for organizations that rely on membership dues and management.
Website Integration: Provides customizable website components, helping organizations maintain a professional online presence.
Event Management: Streamlines event planning, from registration to ticket sales.
Email Communication: Automated email communication to keep members informed and engaged.
Payment Processing: Integrates payment processing for donations and membership dues.

Pricing:
Wild Apricot’s pricing ranges from $40 to $250 per month based on features and number of contacts. Organizations can find tier options that fit their specific needs.

8. HubSpot CRM

Features:

Comprehensive Dashboard: Offers a 360-degree view of donor relationships through a customizable dashboard.
Marketing Automation: Includes various marketing tools to automate campaigns and track their effectiveness.
Contact Management: Robust contact management tools that allow for detailed tracking of engagements.
Lead Generation Tools: Tools to help nonprofits convert prospects into donors.
Reporting and Analytics: In-depth reporting functions for real-time analysis of performance metrics.

Pricing:
HubSpot CRM is remarkably accessible, offering a free tier that includes basic features. Paid plans begin at $45 per month, scaling up to $3,600 annually for advanced features aimed at larger organizations.

9. EveryAction

Features:

Fundraising Support: Specifically focuses on enhancing fundraising efforts through optimized donor engagement tools.
Volunteer Management: Robust tools for managing volunteer activities and scheduling.
Email Marketing: Includes integrated email marketing functionalities tailored for nonprofits.
Social Media Integration: Connects easily with social media platforms for outreach and engagement.
Reports & Analytics: Built-in analytics tools that provide metrics on donor interactions and campaign success.

Pricing:
EveryAction pricing typically starts around $100 per month, with specific rates based on organizational needs and required features. Custom quotes can be requested based on number of users and specific functionalities.

10. CiviCRM

Features:

Open Source Platform: A completely customizable CRM designed for nonprofits at no cost aside from hosting.
Donor Management: Allows for comprehensive management of donor information and histories.
Fundraising Tools: Offers tools for event management and online fundraising campaigns.
Community-Driven: Supported by a strong community for troubleshooting and new features.
Complex Reporting Options: Provides extensive reporting capabilities, although some users may find it less user-friendly.

Pricing:
CiviCRM is free to use since it’s an open-source platform, but organizations will need to invest in hosting and potential customization efforts which can vary significantly based on technical needs.

Key Comparison

When considering a CRM for your nonprofit, evaluate based on the following factors:

Functionality: Ensure the features align with your organization’s specific needs (fundraising, donor management, etc.).
Ease of Use: A user-friendly interface is essential for staff turnaround and effectiveness.
Support & Training: Good customer service and available training resources can significantly enhance your CRM experience.
Cost: Budget constraints are common in nonprofits. Ensure the pricing structure fits your financial model.
Integration: Look for CRMs that seamlessly integrate with other tools your organization utilizes.

By optimizing your choice of CRM, you can enhance your nonprofit’s operational efficiency, improve donor relationships, and ultimately better fulfill your mission.